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Leading Together: Create, Innovate, Inspire
2016 HCAOA Conference
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MERRILY ORSINI
President/CEO, corecubed
The Why Factor: How to Stand Out in the Home Care Market
Home care market maturation with increased competition calls for innovation in reaching
the target audiences. In this session, home care providers will learn to be more strategic
about going to market. The concept of “less is more” applies in the micro-marketing mo-
ments in order to be heard above the noise.
DOUG PACE
Director, Alzheimer’s & Dementia Care, Alzheimers Association
Dementia Care Research & Practice - What’s New & On the Horizon?
There are an estimated 5.4 million Americans living with Alzheimer’s disease according to
the Alzheimer’s Association’s 2016
Alzheimer’s Disease Facts and Figures
report. This num-
ber is expected to triple by mid-century especially as the baby boomer generation contin-
ues to age. This session will discuss current research initiatives of the Alzheimer’s Associa-
tion as well as provide crucial information to those dedicated to providing care in the home.
DEREK JONES
VP Marketing, ClearCare Online
Using The Harvard Medical School In-Home Program
& Five Simple Steps To Double Your Profits Within 6 Months
Tech entrants and payment models moving to value-based care have changed the game.
First, hear updates from the Harvard Medical School In-Home program – the only large
scale study to prove the impact of home care. Then, see the curtain pulled back on how
small changes in your pricing, tax credits, lowering your workers’ compensation rates, and
adding funding for veteran clients can propel your agency to the next level.
GAIL HASKETT
Business Consultant /Gerontologist, Aging Resources, Inc.
Adaptive Marketing: Defining and Marketing Your Unique Niche
This session will help you identify and define your unique niche through establishing a geo-
graphical market and performing competitive analysis, identifying your agencies strengths
and weaknesses, and learning how to “adapt” your marketing approach to each type of
referral source.
Breakout Session Speakers
Merrily Orsini
Doug Pace
Derek Jones
Gail Haskett