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Leading Together: Create, Innovate, Inspire
2016 HCAOA Conference
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GEORJEAN SWEIS
Director of Operations, Visiting Angels/Living Assistance Services
Paving Your Road to Success with Recruitment & Retention
Finding qualified caregivers and retaining them within your organization has become a major
concern and initiative of home care providers. The primary focus is to offer viable options and
solutions to consider in developing or enhancing recruitment to attract, hire and retain quali-
fied caregivers and addressing the challenges of low caregiver supply as well as meeting the
ever-increasing demands for client care needs without breaking the bank (minimal turnover
and associated costs). This discussion will cover the recruitment process flow, sources, selec-
tion tools and strategies to improve outcomes as well as creating operational measurements
to track and monitor effectiveness and accountability of recruitment/retention efforts.
ALISON GRIMES, AUD
Director of Audiology, UCLA Health
Best Practices Within the Home Care Industry: Hearing and Balance
Managing clients with hearing and balance issues especially those with a risk of falling can
be challenging. In this session, we will provide an overview of hearing and balance issues that
occur in older individuals and we will discuss how you and your staff can identify hearing and
balance problems your clients may be experiencing. Further, we will describe solutions and
strategies that cost little or nothing to help improve your clients hearing and balance function.
SHAISTA KAZMI
President and Founder, APNA GHAR LLC
The Unique Challenges Facing the Elderly Ethnic Minorities in the United States
What are unique challenges facing the elderly ethnic minorities in the United States? What chal-
lenges do caregivers face when caring for those fromother cultures and those who have different
religious backgrounds? Attendees will learn how can we allocate resources for the elderly minori-
ty population in a system that is already heavily burdened. Attendees will also learn how we can
bridge the gap on access to affordable health care and senior care in this minority group.
RYAN MCENIFF
Owner/CEO, Minute Women Home Care
Internet Marketing Secrets for Private Home Care Agencies
Opportunities exist in skilled nursing facilities, assisted living facilities and other senior care
settings to develop relationships and obtain referrals. In this session, participants will learn
about the advantages of online marketing over traditional marketing. This session will pro-
vide attendees with multiple strategies to start getting leads and phone calls from custom-
ers discovering your business online.
Breakout Session Speakers
Georjean Sweis
Alison Grimes
Shaista Kazmi
Ryan McEniff
HCAOA will be hosting the first ever Technology Showcase! The Technology Showcase will include a general session
followed by breakouts that inform attendees about the latest home care innovations. The General Session will educate
attendees on how the professional care-giving market and tech-enabled home care are working together to allow the
aging population to age in place at home. The breakouts will allow attendees to view a variety home care innovations from
various companies. Don’t miss this unique opportunity to learn about the latest innovations in the home care industry!
Technology Showcase
NEW IN 2016!